Hazel Run exists because most nonprofits don’t need a big agency to get the most out of their Google Ad Grant. They just need someone who understands how Ad Grants work.

Many nonprofits’ Google Ad Grants programs fail, but it’s usually not because their mission doesn’t have an audience. They fail because campaigns aren’t structured correctly, keywords don’t match real intent, conversion tracking is incomplete, or no one is actively maintaining the account. Countless organizations are approved for the grant, then see little or no impact simply because they don’t have the time or resources to set it up properly and manage it consistently.

Hazel Run focuses on making Ad Grants usable for organizations of any size:

• Building compliant, mission-aligned Search campaigns from the ground up

• Setting up and verifying conversion tracking so performance is clear and measurable

• Actively managing keywords, ads, and budgets to improve results over time

• Explaining performance and optimizations in plain language, without jargon

The goal is not to “spend the grant.” The goal is to turn the grant into real outcomes: donations, volunteers, event registrations, newsletter sign-ups, or people actually finding your organization when they search.

Hazel Run is not a volume operation. We partner with a limited number of organizations at a time so every account gets direct attention, focused reporting, and thoughtful optimization, not boilerplate dashboards or set-and-forget campaigns.